Start with a custom website, then add only the systems that fit your business, as a package or one piece at a time. Fixed scope, fixed price: you approve the proposal before a line of code is written, and every third-party cost is on the table before you sign.
Not sure what you need? Start with the scorecard. Already know? Start with the website and build up from there.
A one-page scorecard with three observed leaks, the assumptions behind them, screenshots, and one recommended first control.
Get my leak scoreA custom-coded, call-first, mobile-first website with one aligned business identity, tested contact paths, launch QA, a documented ownership handoff, and 30 days of post-launch fixes.
Discuss my websiteEach package starts from the Custom Website Build and adds the systems that win and keep the customer. Missed-call text-back, review requests, booking, follow-up, and the rest are inside the packages, or available one at a time below. Package prices include the website; the larger systems are scoped and fixed in writing before work begins, so the final number depends on exactly what is implemented.
The logical completion package for your new website.
Custom Website Build $1,997 + $1,650 in add-ons
Everything in Digital Foundation, plus the systems that capture and follow up on every inquiry.
$1,997 website + $1,650 Foundation add-ons + approximately $2,794 lead systems
Everything in Lead Machine, plus the systems that bring customers back and show you the numbers.
$1,997 website + $5,000–$7,500 for the complete systems setup (replaces the separate Package 1 and 2 add-on prices)
What each option includes, how it is paid for, and what is deliberately left out of every offer.
| Compare | Build the foundationCustom Website Build$1,997 flat$997 to start / $1,000 at launchDiscuss my website | Package 1Digital Foundation$3,647website + add-onsDiscuss Digital Foundation | Package 2Lead Machine≈ $6,441website + all add-ons, approximateDiscuss Lead Machine | Package 3Customer Lifecycle$6,997–$9,497website + all systemsDiscuss Customer Lifecycle |
|---|---|---|---|---|
| Pricing and terms | ||||
| Price (website included) | $1,997 flat | $3,647 | ≈ $6,441 | $6,997–$9,497 |
| Monthly | Optional care plan | None required | $294–$500/month | $597–$997/month |
| Payment | $997 to start / $1,000 at launch | Milestones set in the written scope | Milestones set in the written scope | Milestones set in the written scope |
| Turnaround | 2–3 weeks | Quoted in the written scope | Quoted in the written scope | Quoted in the written scope |
| Contract lock-in | None | None | None | None |
| The website (every offer) | ||||
| Custom-coded, call-first, mobile-first website — you own 100% of the source | Included | Included | Included | Included |
| One aligned business identity on the site: name, address, phone, hours, services, service areas | Included | Included | Included | Included |
| Click-to-call, form capture, an owner email alert, and a tested contact path | Included | Included | Included | Included |
| Essential on-page SEO: titles, descriptions, sitemap, and canonical tags | Included | Included | Included | Included |
| Ownership and account map, plus a documented handoff | Included | Included | Included | Included |
| Launch QA and 30 days of post-launch fixes | Included | Included | Included | Included |
| Package 1 — Digital Foundation adds | ||||
| Enhanced Quote Form | Not included | Included | Included | Included |
| Project Gallery | Not included | Included | Included | Included |
| Google Business + Schema | Not included | Included | Included | Included |
| Service Area Map | Not included | Included | Included | Included |
| Customer Review System | Not included | Included | Included | Included |
| Package 2 — Lead Machine adds | ||||
| Missed-Call SMS Back | Not included | Not included | Included | Included |
| AI Website Chatbot | Not included | Not included | Included | Included |
| Lead Follow-Up System (setup) | Not included | Not included | Included | Included |
| Quote Recovery System (setup) | Not included | Not included | Included | Included |
| Online Booking | Not included | Not included | Included | Included |
| Bilingual Spanish | Not included | Not included | Included | Included |
| Package 3 — Customer Lifecycle adds | ||||
| Customer Reactivation | Not included | Not included | Not included | Included |
| Service Reminders | Not included | Not included | Not included | Included |
| Customer & Job History | Not included | Not included | Not included | Included |
| Automated Upsells | Not included | Not included | Not included | Included |
| Referral System | Not included | Not included | Not included | Included |
| CRM | Not included | Not included | Not included | Included |
| Revenue Dashboard | Not included | Not included | Not included | Included |
| AI Voice Receptionist | Not included | Not included | Not included | Included |
| Deliberately not included — in any offer | ||||
| Ad spend on Google, Meta, or anywhere else | Not included | Not included | Not included | Not included |
| Custom third-party integrations | Not included | Not included | Not included | Not included |
| Ongoing content beyond the agreed scope | Not included | Not included | Not included | Not included |
| Carrier, SMS, and AI usage fees | Not included | Not included | Not included | Not included |
| Hosting | Not included | Not included | Not included | Not included |
| Advanced CRM migration | Not included | Not included | Not included | Not included |
| Around-the-clock human dispatch | Not included | Not included | Not included | Not included |
“No surprises” only means something if the exclusions are published too. Here are both lists for the website build every package starts from.
Prefer to build one piece at a time? Every system below can be added to a website individually. Ranges depend on scope and are fixed in writing before work starts. Where a price shows a monthly amount, that is the ongoing cost for running the system.
The fastest wins: catch the call, answer the question, follow up before the customer goes cold.
Automatically texts a customer when you miss their call and starts the lead-recovery conversation.
Automated Google review requests after completed work, plus a private feedback form so concerns reach you quickly. Every customer is invited to review.
An always-on website assistant that answers approved common questions, captures leads, qualifies customers, and sends inquiries to your team.
An advanced quote form with service selection, conditional questions, photo uploads, and project details. Photo uploads and job-detail capture are included.
AI answers incoming calls, handles common questions, qualifies leads, and routes or captures customers.
Usage costs are separate.
Automatically follows up with new inquiries that haven't responded or booked.
Follows up with customers who received a quote but haven't purchased.
Enhancements to the website build that turn visitors into inquiries.
A filterable before-and-after gallery organized by service type.
An interactive coverage map plus a ZIP-code and service-area checker.
Appointment scheduling built into the website through Calendly, Google Calendar, or another booking platform.
Spanish-language pages and navigation for Spanish-speaking customers.
High-converting pages that explain individual services, pricing considerations, common questions, and one clear call to action.
Be found by search engines and understood by AI answer engines. No ranking or citation is ever promised.
Aligns your Google Business information with the website and implements structured data.
On-page local SEO, service structure, NAP consistency, metadata, internal linking, and local search foundation.
Structures your content and entities for AI search and answer engines.
Blog infrastructure plus 3–5 initial SEO-focused articles.
Continued content, optimization, local search work, and visibility monitoring.
Move beyond website services: keep the customers you already earned.
Finds past customers and automatically invites them back.
Reminds customers when maintenance or another service is due.
Tracks customers, jobs, services, and service history.
Recommends relevant additional services based on what the customer already purchased.
Turns satisfied customers into tracked referral sources.
One place for every lead, quote, appointment, and follow-up.
Centralizes leads, quotes, appointments, customers, and follow-up.
Re-engages leads that contacted you but never converted.
Recovers cancellations, no-shows, and abandoned booking attempts.
Confirmations, reminders, follow-ups, status updates, and customer communication.
Scoped AI that works from your approved facts, with a person always in the loop for judgment calls.
Helps customers work out which of your services fits their situation.
Scores and qualifies incoming leads before staff follow-up.
An internal AI trained on your services, policies, FAQs, and procedures.
The AI Website Chatbot and AI Voice Receptionist are listed under Capture and respond.
Targeted campaigns that use what you already know about your customers.
Sends targeted campaigns based on service, season, and customer history.
Summer, holiday, and other seasonal promotions.
A one-time campaign targeting dormant customers.
Activates existing customers as referral sources.
See what is working and where revenue is leaking.
Tracks leads, calls, quotes, appointments, conversions, and other key numbers.
Tracks where leads come from and what happens to them.
Finds where you are losing potential customers and revenue.
Analyzes your existing customer data for retention, upsell, and reactivation opportunities.
Keep the site healthy after launch. The site stays yours either way.
Monitoring, updates, and minor changes.
Maintenance plus content, performance, and SEO updates.
Continuous conversion, SEO, content, and technical improvements.
These run in your own accounts. If you leave, they stay with you — that is the point. Systems that send texts or use AI also carry carrier and usage fees from those providers; we tell you what to expect before you sign.
Every project is scoped in writing before work begins. If we miss a deliverable that was in the scope document, we fix it at no additional cost. No scope-creep charges, and no “that wasn't included” conversation after you have paid.
This is a commitment about scope, not about results. We do not promise a number of calls, a ranking, an AI citation, a rating, or a revenue figure — see the terms for what we do and do not warrant.
Three observed leaks on your actual site and Google profile, the assumptions behind each, and the one control we would install first. You keep it either way.